May 24, 2023
10:40 am

Humanizing Brands: Putting People at the Center of Marketing


Jeremy Andrus, Vanessa Quigley, Jason McGowan, Matt Rogers

About this session

In this panel discussion, experts will delve into the idea of building marketing strategies that are centered around people rather than products, and how this can create more authentic and impactful connections with audiences. The panelists will share their experiences and insights on leveraging social media, influencer marketing, and user-generated content to humanize brands and engage with customers on a deeper level. Attendees will come away with a better understanding of how to shift their marketing approach to focus on building meaningful relationships with their customers.

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