May 24, 2023
9:10 am

Building Consumer Companies: Insights from Pro Athletes


Cyd Tetro, Shannon Bahrke Happe, Jim Herrmann, Chris Barney

About this session

In this panel discussion, a group of athletes and sports leaders will share their insights and experiences on building personal brands based on their sports careers. From marketing strategies to partnerships and endorsements, the discussion will include how they have leveraged their platform to build successful businesses and initiatives. They will also share their perspectives on the importance of authenticity, purpose, and community engagement in building and maintaining a strong brand.

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